Our Story

Before Project SatatKi was born, the brand was
earlier known to be The Indé Project.

Our business has undergone significant transformation in the past few years and the new identity envisions Indé labels from   India enter multiple domains and spaces in the sustainable production, manufacturing, wholesale and retail markets for global buyers. 

With the maturity, simplicity and the accessibility of our service relevant to what and who we are today, Project SatatKi's sole purpose is to help a rising number of independent fashion designers create a stronger and more sustainable business by providing the support that is required along every step of the way.

Satat: Hindi; Sustainability 
Ki: Japanese; Spirit 


Together, we are SatatKi: The Sustainable Spirit



About The Founder

Born in a business family of a reputed silk textile manufacturer and export company in India,  Shruti grew up with a keen business acumen and an interest in everything sales, longevity and meaning.  

Her eye for amalgamating design and business, plays a principal role in the way she manages and envisions business growth for her clients at Project SatatKi.

Her experience from running and managing multiple small businesses since the age of 22, coupled with a Masters Degree in Global Fashion Retail from the world's #1 ranked Fashion School, allows her to develop and implement strategies that achieve sustainable prosperity for independent fashion brands.

With a strong value system built on empathy, transparency and effective communication, she believes one has to consciously work towards ensuring accountability for goals and objectives. 

An avid traveler and learner, she loves all things purposeful, minimal and sustainable.

Shruti Jaipuria


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"Finding a balance between what we make and how we live, through fashion"