Image: Project SatatKi for Ekamathra. Styled by Niyati Hirani. Photography by Prathap Shekar. In fashion, style is an impression, but styling is a strategy. What the audience sees first isn’t the stitch or the cut; it’s the story that the garment conveys, the sense it evokes in the mind of the consumer. In an increasingly visual, digital, and saturated market, how that story is styled can determine a brand’s growth trajectory. Creative styling, once seen as a surface-level detail, now...